Music can make a short ad feel big. A single song can make you laugh, cry, or remember a brand. That is the power behind many great commercials today.
This article looks at one person who helps make that power work. Her name is Rowan Puri. We will cover who she is and why her work matters. This is the first half. The second half will go deeper into her process and tips.
Who is Rowan Puri?
Rowan Puri is a music supervisor who works on commercials. She helps choose the right songs for ads. She also helps get the rights to use those songs. According to recent profiles, she has about eight years of experience in music and advertising and is linked with TBWA\Media Arts Lab.
That means she works with big brands and big teams. Her job sits where music and storytelling meet. When you see a polished ad with perfect music, a music supervisor like Rowan helped shape that feeling.
What a music supervisor does — in simple words
A music supervisor finds songs that match a brand’s story. They think about mood, pace, and what the brand wants to say. Then they find the right track or ask an artist to make one. After that comes the paperwork. They must clear licenses and agree terms with artists and labels.
In short: they pick the music, they make sure it can be used, and they help music and picture work together. For a rowan puri commercial, that means guiding the whole music choice from idea to final ad.
Notable work and why it matters
Rowan has worked on big projects. One example mentioned in profiles is Apple’s “The Invincibles” campaign. That campaign was shortlisted for a D&AD award in 2024, and Rowan helped shape the soundtrack that supported the story. She was also involved in behind-the-scenes music work for Usher’s Super Bowl LVIII content.
These projects show how music can lift a brand’s message. When a rowan puri commercial hits the screen, it often means careful music choice and tight teamwork. That teamwork includes directors, editors, artists, and brand teams.
Why music changes how we see an ad
Think of a warm scene with a gentle song. The song can make you feel soft and calm. Now imagine the same scene with loud, fast music. You feel different. That change is why brands spend time on music. A good song makes an ad memorable. It helps the brand’s words land in your mind.
Rowan’s role is to make those choices with care. She listens for the right tone. She asks: will the music make people notice? Will it match the brand’s voice? A strong rowan puri commercial does not just play music — it uses music to tell the brand’s story.
How Rowan works behind the scenes
Rowan’s work is not just about picking a song she likes. She follows a process. First, she listens to the story the brand wants to tell. Is it about hope, fun, or energy? Then she thinks of music that matches that story. After that, she checks if the music can be used in a legal way. That means she talks with artists, managers, and music companies.
It may sound simple, but it takes time. Some brands want a famous song, but getting the rights can take weeks. Other times, she helps discover a new artist who fits the message better. A rowan puri commercial is strong because she knows how to balance brand goals, emotions, and music rights all at once.
Why teamwork matters in commercials
Rowan does not work alone. She is part of a bigger team that includes directors, editors, and brand managers. Each person adds a piece to the puzzle. The director may want a certain mood. The editor may need the beat to fit the cuts. The brand may want a voice that matches their image. Rowan brings all these ideas together through music.
This teamwork is why a rowan puri commercial feels polished and smooth. Every detail, from the visuals to the final soundtrack, is connected. Without that teamwork, even the best song might not feel right in the ad.
The impact of her work on big brands
Apple is one of the biggest names Rowan has worked with. Think about how Apple ads often feel inspiring and clean. The music plays a big role in that feeling. When Rowan worked on “The Invincibles” campaign, the music helped highlight the story of strength and courage. That is one reason the campaign was shortlisted for a top award.
Her work on Usher’s Super Bowl LVIII behind-the-scenes content is another example. That project needed music that matched energy, talent, and excitement. The right music made the content more than just a video. It made it memorable. That is the power of a well-made rowan puri commercial.
What we can learn from Rowan’s style
You don’t need to work with Apple to learn from Rowan’s way of thinking. If you make videos, social media clips, or even small ads, you can use the same ideas. Start by asking: what story am I trying to tell? Then think: what music will help people feel that story? It could be calm, happy, bold, or fast.
Rowan shows that music is not just background noise. It is part of the story itself. If you pick music with care, even a short video can make a big impact. That is why brands continue to invest in professionals like her.
Final thoughts
Music and ads will always go together. The right track can turn a simple video into something people remember for years. Rowan Puri has shown how powerful this can be through her work in top commercials. Her role as a music supervisor proves that details matter, and music is one of the biggest details of all.
So the next time you see a rowan puri commercial or any ad that moves you, listen closely. The song you hear may be the secret ingredient that makes the whole story come alive.
