When people talk about smart business minds in the UK, the name Sara Davies always comes up. Many know her from Dragons’ Den, Strictly Come Dancing, or her new BBC shows. But the journey behind the success — and the real story of Sara Davies Net Worth — is something many people don’t fully know.
Her rise was not quick or lucky. It was built on creativity, simple ideas, hard work, and a lot of courage. This first half of the article will walk you through where she started, how she built her brand, and how she became one of the most loved business faces on British TV.
Who Is Sara Davies? A Friendly Introduction
If you are new to her story, Sara Davies is a British businesswoman, TV star, investor, and a well-known name in the crafting world. She is often called the “Crafting Queen,” and honestly, that title fits her perfectly. She built a business from her university bedroom and turned it into a global brand that sells in more than 40 countries.
Sara was born on April 23, 1984, in Coundon, County Durham. She grew up in a warm, hardworking family that loved crafts. Her mum inspired her creative side, and her dad — a retired engineer — later helped her design her first big product. Even as a teenager, she worked in her parents’ decorating store, polishing paint tins and straightening wallpaper for 50p. It’s a story she tells proudly because it shaped how she works today.
You can already see how her early life set the stage for a future full of creativity and business ideas.
Her University Days and the Birth of a Big Idea
The story of Sara Davies Net Worth really begins at the University of York. While studying Business Management, Sara saw something that many people missed: crafters needed a simple tool to make custom envelopes for handmade cards.
This might sound small, but it was a big problem in the crafting world at the time. Many people were making beautiful cards but struggled to create envelopes that matched. Sara noticed this during a work placement at a small craft company.
Instead of ignoring it, she turned the idea into a product she called The Enveloper.
She created the product with the help of her dad, and then she pitched it to a shopping channel. What happened next changed her life. The Enveloper sold 8,000 units in the first 24 hours and made more than half a million pounds in the first year.
Imagine being a university student and running a company with that kind of turnover. It was rare, impressive, and a sign that Sara had something special.
Crafter’s Companion: The Company That Started Everything
After the success of The Enveloper, Sara created her company: Crafter’s Companion. At first, it ran out of her student bedroom. But the business grew faster than she ever expected.
Crafter’s Companion expanded to sell die-cutting machines, paper crafting tools, stamps, and all kinds of creative products. Soon it became one of the biggest crafting suppliers in the UK, and then the world.
The company grew into a global brand, with:
- over 200 employees,
- more than 40 countries receiving products,
- stores in Newton Aycliffe, Evesham, Chesterfield, and Colne,
- a US head office in Corona, California,
- and annual turnovers reaching £25–£34 million.
Sara didn’t just build a brand. She built a crafting empire.
Her story proves that even a simple idea—like helping people make envelopes—can turn into a worldwide success if you understand people and solve real problems.
A Tough Moment: When Crafter’s Companion Struggled
Even the strongest businesses face challenges. After the pandemic, the world of home crafting slowed down. Crafter’s Companion, like many retail companies, struggled. Sales changed. Costs grew. Cash flow tightened.
In early 2025, things became so hard that the company had to enter a pre-pack administration phase. For many companies, this could have been the end. But not for Sara.
Instead of walking away, she stepped BACK into the company, returned as CEO, and even put in her own money. She rebuilt the company from the inside. She saved most of the jobs, kept the stores open, and stabilised the business.
This part of her journey shows something important:
Her success is not just the result of good times. It is also her strength in the bad times.
This resilience is a huge reason why people admire her — and it’s a big part of the story behind Sara Davies Net Worth.
From Business Founder to TV Star
As Crafter’s Companion grew, so did Sara’s confidence and visibility. In 2019, she joined Dragons’ Den, becoming the youngest-ever female Dragon at just 33. She brought a fresh, friendly, northern energy to the show — something fans loved instantly.
She has invested over £1.5 million (and later over £2.3 million) in companies shown on Dragons’ Den. Her style is warm, practical, and honest. She often chooses businesses she feels she can help grow, especially in crafting, beauty, wellness, and family products.
Appearing on the show also helped increase her public profile, and it became another source of income and influence — one that plays a natural part in the story of Sara Davies Net Worth.
Strictly Come Dancing and Becoming a Fan Favourite
When Sara Davies joined Strictly Come Dancing in 2021, many people saw a new side of her. Until then, most people knew her as a business expert, a Dragon, or the “Crafting Queen.” But Strictly showed the fun, warm, and joyful part of her personality.
Sara danced with Aljaž Škorjanec, and even though they did not make it to the final, fans loved watching them. She gave everything to every dance. You could see her excitement, nerves, and growth each week. For many viewers, she became one of the most relatable contestants that season.
Strictly also changed her life in another way. It helped her fall in love with exercise. She began to take better care of her health, especially after being told she was close to pre-diabetes. This moment pushed her to change her habits. She started eating better, moving more, and slowly, she lost more than three stone.
Her story shows that success is not only in business. It is also in personal growth. And this growth, too, became part of the bigger journey behind Sara Davies Net Worth.
Her New TV Projects and How She Reached Even More Homes
After Dragons’ Den and Strictly, Sara’s TV career grew even more. She became a regular face on British screens. She hosted shows like:
- Time Is Money on ITV
- Christmas Craft Off
- The Big Idea Works on BBC
- Guest spots on House of Games and Countdown
- BBC Four’s Spring Walks
Her hosting style is friendly and warm. She explains things clearly and makes people feel welcome. That is why she works so well on TV. She knows how to connect, whether she is talking about money, crafts, ideas, or inventions.
Her newest show, The Big Idea Works, shows her working with inventors. It feels like a mix of Dragons’ Den and The Repair Shop. She helps people bring their dreams to life. And she does it with the same excitement she had when she created The Enveloper years ago.
These shows add to her income, but more importantly, they grow her influence. This is why Sara Davies Net Worth continues to rise year after year.
Sara’s Personal Life: Family, Love, and Balance
Behind the fame and fortune, Sara has kept her personal life warm and grounded. She married her childhood sweetheart, Simon Davies, in 2007. They started dating when she was 15 and he was 19. Today, after more than 25 years together, she still speaks about him with love and gratitude.
They have two sons, Oliver and Charlie. Even though Sara is a multimillionaire, she is very open about how she raises her kids. She does not want them to feel spoiled or entitled. She has said many times that she wants them to work hard, just like she and Simon did.
Her sons sometimes help in the family shop, just like she did when she was little. She wants them to know the value of money, effort, and responsibility. She jokes that they earn “a couple of quid” for helping — just slightly more than her own 50p Saturday job from childhood.
This strong family foundation is one of the biggest reasons she has been able to grow such a successful career.
Her Home and Lifestyle: Comfortable, but Still Down-to-Earth
Even though Sara Davies is wealthy, she lives in a warm and family-friendly home in the North East. Her house has a big garden, lots of natural light, and even a special room just for her crafting projects.
She sometimes shares photos online, showing her kitchen with cream cabinets, a big island, and views of the garden. Her home looks elegant, but it is also cosy — the kind of place where you can imagine kids running around, crafts spread on the table, and a family sharing dinner.
Her lifestyle is comfortable, but not flashy. She focuses more on family, work, and giving back, rather than showing off her wealth.
Awards, Honours, and the Recognition She Earned
Sara’s work has been recognised in many ways. She has won more than 25 business awards, including:
- MBE in 2016 for services to the economy
- Ernst & Young Emerging Entrepreneur of the Year
- Shell Women of the Year Entrepreneur Award
- Lloyds Bank National Business Awards
She also received an Honorary Degree from the University of York for inspiring young entrepreneurs, especially women.
These awards are not just symbols. They show how much she has shaped the crafting industry, supported small businesses, and encouraged new founders around the UK.
So, What Is Sara Davies Net Worth Today?
As of now, the estimated Sara Davies Net Worth is around £37 million. This comes from:
- Crafter’s Companion
- Her TV career
- Her investments on Dragons’ Den
- Speaking events and live appearances
- Book sales and brand partnerships
- Global product sales
- And her long-term business reputation
What makes her story even more inspiring is that her wealth did not come from luck or a single moment. It came from years of steady work, creative ideas, smart risks, and a deep love for business.
Why People Admire Sara Davies
Sara’s story matters for one simple reason: she shows what is possible.
She turned a small student idea into a worldwide brand. She became a Dragon, She danced on Strictly.
Sara raised a family, She came back and saved her company when it was in trouble. And she does all this while staying warm, kind, and relatable.
She reminds people that success is not about being perfect. It is about trying, learning, adapting, and trying again.
Final Thoughts
The story behind Sara Davies Net Worth is far more than a number. It is a story of strength, love, creativity, and passion. It is the story of a girl who polished paint tins for 50p, turned a small idea into a global brand, survived a business crisis, and became one of the most loved business faces on British TV.
And the best part? Her journey is still growing.
If Sara Davies has shown us anything, it is this: A simple idea can change your life — if you believe in it enough to build it.
